{"id":1446,"date":"2017-11-05T19:28:26","date_gmt":"2017-11-05T19:28:26","guid":{"rendered":"https:\/\/gpstartersites.com\/pivot\/?page_id=10"},"modified":"2021-08-23T20:28:49","modified_gmt":"2021-08-23T20:28:49","slug":"home-2","status":"publish","type":"page","link":"https:\/\/customprord.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n\t

Welcome to CPR\/D<\/h1>\n

A Hockey Strategy and Industrial Design Consultancy.<\/h2>\n

We fuse performance product strategy and design with manufacturing capabilities gained servicing NHL teams with custom fit and protection.<\/h2>\n

We help our partners drive business with fully branded, thoughtful solutions that exude confidence and authenticity.<\/h2>\n\t

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STRATEGY LED DESIGN<\/em><\/h3>\n\t

Whether tuning existing products or creating new lines, we reveal opportunities through discovery, fulfill with iterative design, and execute with prototypes.<\/p>\n\t

1\u00a0 DISCOVERY<\/h4>\n\t

We dive into your core users, brand values, and product heritage to find alignment and establish a clear and objective decisional filter.<\/p>\n\t

2\u00a0 DESIGN<\/h4>\n\t

With clarity on your users and how the product fits with the brand, we explore and design iteratively within objective guides that define project success.<\/p>\n\t

3\u00a0 EXECUTION<\/h4>\n\t

Servicing pro athletes offers a raw look at evolving equipment demands, guiding the selection of materials and manufacturing processes that work.<\/p>\n\t

SERVICES<\/em><\/h3>\n\t

PRO TUNE<\/h4>\n\t

For products on the market or near-release, we fine tune finishing details and patterns for fit, ease of production, and wear performance.<\/p>\n\t

STRATEGY<\/h4>\n\t

We define an objective roadmap for new products; a decisional filter for guiding the design of products that tell focused and relevant brand stories.<\/p>\n\t

ACTIVATION<\/h4>\n\t

We activate the strategy from concept to market, creating production-ready performance products that resonate with your customers and voice.<\/p>\n\t

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TEAM<\/em><\/h3>\n\t

CPR\/D is a design studio and performance shop based in Montreal with over 35 years’ combined equipment design, pro service, and production experience.<\/p>\n\t

JUSTIN LAU<\/h4>\n

Product Strategy and Design<\/h5>\n

Justin has designed retail and pro equipment for athletes that include over 200 NHL players, various Olympians, and is exhibited in the Hockey Hall of Fame.<\/p>\n\n\t

KEN HUM<\/h4>\n

OPERATIONS AND RELATIONS<\/h5>\n

Ken brings years of providing NHL teams and brands with exceptional service, and formerly oversaw product finishing, quality control, and shipping logistics at a major hockey brand.<\/p>\n\t

PAT RIVEST<\/h4>\n

Master Craftsman<\/h5>\n

Pat has repaired and modified NHL equipment for over two decades.\u00a0 Considered among the top in the industry, he has spoken at PHATS to pro equipment managers worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"generate_page_header":""},"_links":{"self":[{"href":"https:\/\/customprord.com\/index.php\/wp-json\/wp\/v2\/pages\/1446"}],"collection":[{"href":"https:\/\/customprord.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/customprord.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/customprord.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/customprord.com\/index.php\/wp-json\/wp\/v2\/comments?post=1446"}],"version-history":[{"count":192,"href":"https:\/\/customprord.com\/index.php\/wp-json\/wp\/v2\/pages\/1446\/revisions"}],"predecessor-version":[{"id":2537,"href":"https:\/\/customprord.com\/index.php\/wp-json\/wp\/v2\/pages\/1446\/revisions\/2537"}],"wp:attachment":[{"href":"https:\/\/customprord.com\/index.php\/wp-json\/wp\/v2\/media?parent=1446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}