1 DISCOVERY
We dive into your core users, brand values, and product heritage to find alignment and establish a clear and objective decisional filter.
2 DESIGN
With clarity on your users and how the product fits with the brand, we explore and design iteratively within objective guides that define project success.
3 EXECUTION
Servicing pro athletes offers a raw look at evolving equipment demands, guiding the selection of materials and manufacturing processes that work.
SERVICES
PRO TUNE
For products on the market or near-release, we fine tune finishing details and patterns for fit, ease of production, and wear performance.
STRATEGY
We define an objective roadmap for new products; a decisional filter for guiding the design of products that tell focused and relevant brand stories.
ACTIVATION
We activate the strategy from concept to market, creating production-ready performance products that resonate with your customers and voice.
JUSTIN LAU
Product Strategy and Design
Justin has designed retail and pro equipment for athletes that include over 200 NHL players, various Olympians, and is exhibited in the Hockey Hall of Fame.
KEN HUM
OPERATIONS AND RELATIONS
Ken brings years of providing NHL teams and brands with exceptional service, and formerly oversaw product finishing, quality control, and shipping logistics at a major hockey brand.
PAT RIVEST
Master Craftsman
Pat has repaired and modified NHL equipment for over two decades. Considered among the top in the industry, he has spoken at PHATS to pro equipment managers worldwide.